I am, indeed, a feminist. I believe in equal rights for all humans regardless of race, creed, colour, gender, sexual orientation, etc etc etc. I believe that the feminists did great things in the middle to end of the 20th century to let me be the kind of feminist I am.
What kind of feminist am I?
The kind that enjoys running her own company and enjoys cooking for her family.
The kind that appreciates the right to vote and appreciates when she’s cleaned her house.
The kind that knows there is still work to be done and knows we’ve come quite far.
What brought this on? Two things; the first being my feelings of complete satisfaction today as I folded the laundry and made slow cooked lamb for my family for dinner tonight. Some would say that because I enjoyed those things, I am not a feminist. They are wrong.
The second thing was wanting to join the Blog hop over at Salt & Carmel about the absolutely misogynistic and ridiculous advertising campaign that Ann Summers is currently running. They are giving away free ice cream with, (ready?) flavoured lube toppings, from I Scream Trucks (TM I’m sure) and asking people to make “‘O’ Faces” to win prizes.
I don’t know about you but ice cream trucks to me screams children. And “‘O’ Faces”? Don’t even get me started.
Ann Summers, for the Americans in the audience, sells sexy undies and sex toys on the UK high street, i.e. downtown. We have one at Belfast City Centre and I am not a prude but seriously, their windows are embarrassing. And their stock is crap.
But that’s neither here not there. What is here and there is this misogynistic ideal they are spreading through England (no I Scream Trucks here in NI, alas) in order to give away ice cream. And sex toys. To teenagers.
Several people have already written and Tweeted about their young children noticing the vans and not understanding why they can’t have a free ice cream. O_o
So we’re sending a message, Tweeting using #misogynytour and #annsummers. Having a blog hop.
Because some, I’m sure, male marketing exec thought this was a good idea. And, apparently, so did the CEO of Ann Summers. Who is a woman. O_o